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California Tourism and Promotional Literature Collection, 1880-1939. Los Angeles County.

Finding Guide prepared by Olga Gonzalez; edited by Tony Gardner

(9 ms. boxes)

This part of the tourism collection contains street and real estate tract maps, posters, folded brochures, pamphlets and other literature used to promote tourism and real estate development in the city and county. Hotel, resort and camp ground, park, theater, and restaurant literature is included. They are organized by geographical location -- San Fernando Valley, San Gabriel Valley, San Gabriel Mountains, Santa Catalina, Northern Region (Antelope Valley area), and Southern Region (beach cities).

Los Angeles: Box 1

Folder: Clubs, Societies, Etc.

  1. Southern California Chauffeur. Professional Chauffeurs Club of southern California. Vol. 2, no. 1, Oct., 1926.
  2. Queen Alexandria-Yearbook. 11p. 1914-1915.
  3. Los Angeles Driving Club. "May Day Matinee." [4]p. May 1, 1905.
  4. Los Angeles Driving Club. "The Latest Fad and Fancy Goose Race." [4]p. April 28, 1906.
  5. Los Angeles Driving Club. "Matinee Races." Advertising Sheet. May, 1909.
  6. Grand Encampment Knights Templar USA. "Triennial Conclave Centennial Anniversary." Official program. 39p. June 17-24, 1916.
  7. University Club: Los Angeles. By Laws and House Rules with List of Members." 44 p. 1911.
  8. Order of Elks. "Forty-fifth Grand Lodge Session, 23rd Annual Reunion." Official Program. 16p.
    Jul. 11-17, 1909.

Folder: Fiestas, Rodeos

  1. La Fiesta y El Rodeo. Official Souvenir program. [4]p. May 1-9, 1915.
  2. La Fiesta de Los Angeles. Official Souvenir Program. 80p. April 10-13, 1894.
  3. La Fiesta de Los Angeles. Official Program. [67]p. April 15-20, 1895.
  4. La Fiesta de Los Angeles. Official Program. [27]p. April 21-25, 1896.
  5. La Fiesta de Los Angeles. Official Program. [40]p. April 20-24, 1897.

Folder: History

  1. Los Angeles: The Miracle City. Adair Publishing Co. 33p. 1931.
  2. Typed letter, Signed by "Bess." Los Angeles. 7p. Oct. 18, 1909.
  3. Olvera Street, Its History and Restoration. By: Christine Sterling. 24p. 1933.
  4. Los Angeles Life. 48p. Aug. 1923.

Folder: Hollywood

  1. Grauman's Chinese Theater. Program Sheet. Oct. 1, ??
  2. Ciro's Restaurant. n.d.
  3. Moulin Rouge- Theater/Restaurant. [10]p. n.d.
  4. Hollywood Stars. official Program. 23 p. 1949.
  5. The Show Supreme. Advertisement sheet. June 1931.
  6. The Santa Clause Lane: Hollywood Blvd. Quarterly. 23p. 1929.
  7. Hollywood Guide. 32p. 1935.

Folder: Hospitals, etc.

  1. Cedar Lodge Convalescent Hospital. [8] p. n.d.

Folder: Hotels and Hotel Literature

  1. Short Motor Trips from the Los Angeles Biltmore. [28] p. , n.d.
  2. The Touring Two (A Travelodge). Kenney, Grant W. [32] p., 1910.
  3. Memorial Exhibition (Thomas Moran, N.A. 1837-1926). Los Angeles Biltmore. Sept. 27-Oct. 17.
  4. Hotel Melrose. Advertisement card. 1902.
  5. Los Angeles Apartments and Hotels (A guide to cozy Homes in LA). n.d.
  6. Los Angeles Hotel Cecil. n.d.
  7. The St. Charles Hotel. Advertisement Card. n.d.
  8. Hotel Greeters Guide of Los Angeles. 104 p. Sept. 1939.
  9. International Purchasing Agents. Eleventh Annual Convention and Informashow. 8 pieces. 1926.
  10. Hotel Alexandria. [12]p. 1910.
  11. The Town House, Los Angeles.. n.d.
  12. Los Angeles Occidental Hotel and Guide. 1910.
  13. Hotel Bacon. Advertisement Card. n.d.
  14. Los Angeles Guide To The City. [20]p. 1910.
  15. Los Angeles Hotel Stowell. n.d.

Los Angeles: Box 2

Folder: Merchants

  1. Hamburgers. 1913.
  2. What the Dimes Did. 1912.
  3. Los Angeles Wholesalers. Los Angeles Saddlery & Finding Co. [24]p. n.d.
  4. Progamme, McCabe & Young's Minstrels. Advertisement sheet. n.d.
  5. Spring Street Guaranty Building and Loan Association. [12]p. n.d.
  6. Syl Prior Accordion School. n.d.
  7. Milesones in Los Angeles. Smith, Sarah Bixby. [22]p. 1933.

Folder: Parks

  1. California Alligator Farm. Post-card Souvenir. n.d.
  2. The California Alligator Farm. n.d.
  3. Los Angeles Ostrich Farm. n.d.
  4. Griffith Observatory and Planetarium. [46]p. May 1935.
  5. Horticulture Exhibition: Exposition Park, California Flower Show. 21p. Oct. 20-26, 1921.
  6. Exposition Memoirs. Official souvenir program. 35p. Jul. 2-Aug. 4, 1923.
  8. Exposition Park. Official program. Dec. 14, 1913.

Folder: Photographs

  1. Souvenir From Los Angeles California. Postcards. 5 pieces. n.d.
  2. Nights in Los Angeles. Photographs. [14]p. 1912.
  3. Los Angeles Illustrated and Descriptive Sketch of Early California. History book and 64p. 1897.
  4. Los Angeles Express. Pictorial sheet. April 28, 1906.
  5. Views in the Parks: Los Angeles California. Correspondence (postcards) n.d.

Folder: Political Literature

  1. Flood Control Advocate. Newspaper. [4]p. Feb. 20, 1917.
  2. Republic City Ticket. 1895

Folder: Real Estate

  1. Los Angeles Times. May 30, 1920.
  2. New Windsor Square. , including a map. n.d.
  3. Wilshire Crest. n.d.
  4. Country Club Park. Sales map of tracts. Dec. 1915.
  5. Victor Girard's Walnut Park. one sheet. 1920.
  6. Sherman. Including a map. n.d.
  7. Los Angeles Examiner: Real Estate Exchange Register. [20]p. Nov. 1915.

Folder: Restaurants

  1. The Brown Derby: Los Feliz. [28]p. 1941.
  2. Epicurean Club of Los Angeles. Program for a special event. [4]p. Nov. 17, 1951.
  3. Southern California Original Nite Spot Magazine. 64p. Sept. 1946.

Folder: Theaters, Auditoriums, Etc.

  1. Grand Opera. Maurice grau Opera Co. [16]p. 1900.
  2. Simpson Auditorium, "Saturday Matinee." 3 pieces. 1910.
  3. The Auditorium, "Mr. Walter Damrosch." n.d.
  4. Hamburger's Majestic Theater. (purple cover) [48]p. n.d.
  5. Hamburger's Majestic Theater. (green cover) [48]p. n.d.
  6. Belasco Theater. "The Road to Yesterday-Comedy." Mar. 6, 1911.
  7. Cabrillo Theater. Advertisement sheet. n.d.
  8. Follies Theater. n.d.
  9. Los Angeles Repertory Theater. "Figueroa Play House." 31p. 1928.
  10. Help Yourself, What's Doing and Where to Go. Advertising 1928.
  11. Belasco Theater. [36]p. n.d.
  12. Morosco Theater. [60]p. 1925.
  13. Los Angeles Memorial Coliseum. [24]p. Aug. 14, 1949.
  14. Ambassador Theater Yearbook. [64]p. 1926-1927.
  15. Philharmonic Auditorium. "Souvenir program-Eighth Annual Benefit for the Christmas dinner fund of the Los Angeles Examiner." [12]p. Dec. 14, 1921.
  16. The Auditorium. "Los Angeles Symphony Orchestra." [32]p. 1913-1914.
  17. Morosco's Burbank Theater. [40]p. n.d.
  18. The Auditorium. "Whim Whom." [16]p. Mar. 29, 1909.
  19. Los Angeles Theater. "The Burgomaster." Dec. 23, ??
  20. Hyman Theaters. Program. [16]p. Oct. 16, 1911.
  21. Kinema Theater. 16p. Dec. 1920.
  22. Mason Opera House. "The Third Degree." Oct. 11,??
  23. Graumans Million Dollar Theater. Program. Advertisement sheet. Jul. 24, 1921.
  24. New Majestic Theater: Liza Lehmann's. Nov. 21, 1908.
  25. Mason Opera House. "Boston Grand Opera Comp." March 6, 1916.
  26. Mason Opera House. "The Princess Theater Co.." June 21, ??
  27. Hollywood Bowl Summer Popular Concerts. 26p. Aug. 15, 1922?
  30. Philharmonic Auditorium. 2 Pieces. One advertisement sheet. n.d.
  31. The Great Philharmonic Artists. 1912-1913.
  32. The Great Philharmonic Course. (8 pieces) Pamphlets.
    • 1900-1910 Season
    • 1910-1911 Season
    • 1910-1911 Second edition
    • 1911-1912 Second edition
    • 1912-1913 Season
    • 1912-1913 Second edition
    • 1913-1918 Second series
    • 1917-1918 Second series
  33. Los Angeles Memorial Coliseum. "Fireworks- Pageant and Novelty Circus." Official program. [16]p. Jul. 4, 1939.
  34. Magazine of Celebrities. 43p. 1943-44 season.

Folder: Transportation

  1. Station List. [4]p. Jun. 1930.

Folder: Tours and Tourism

  1. Los Angeles, What To See and How to See It. 1924.
  2. Los Angeles: A Summer Resort. [14]p. 1905.
  3. You Should Know. [16]p. 1909.
  4. Los Angeles: The Most Delightful Summer Resort in America. 1915.
  5. Los Angeles: What To See and How To See It. 1915.
  6. Los Angeles. n.d.
  7. Tilton's Trolley Trip. [30]p. 1909.
  8. Tilton's Trolley Trip. Patented official guide. [16]p. 1908.
  9. Pacific Electric Railway: Los Angeles. 1912.
  10. Points of Interest: Metropolitan Los Angeles. Touring Bureau. 17p. n.d.
  11. Pacific Sight Seeing Co. Los Angeles. 1920.
  12. Tanner Motor Tours. n.d.
  13. Los Angeles Tourists. 14p. n.d.
  14. Know your Los Angeles: An Unusual Guide Book. 43p. 1940.
  15. Ashore In and Around Los Angeles. Advertisement sheet. n.d.
  16. Daily Doings in Los Angeles and Vicinity. 30p. Mar. 13-20, 1921.

Surveys & Views: Box 1

Folder: Surveys

  1. Then and Now 100 Landmarks. [60]p. 1939.
  2. Memoirs of Early California on the Sepulveda Trail. Program and historical notes. 31p. Sept. 27, 1930.
  3. Los Angeles City and County. 77p. 1918.
  4. Los Angeles County Today. 64p. 1929.
  5. Los Angeles County California To-day. 63p. 1929.
  6. Los Angeles County: West Los Angeles Edition. 64p. 1934p.
  7. Los Angeles To-day. [15]p. Jan. 1, 1912.

Folder: Views

  1. Views of Los Angeles and Vicinity. Artistic series. [32]p. 1910?
  2. Los Angeles and Vicinity. [11]p. 1885.
  3. Souvenir of Los Angeles and Vicinity. 19p. n.d.
  4. Souvenir of the Balloon Route Trolley Trip. 1915.

San Gabriel Mountains: Box 1

Folder: Arroyo Seco

  1. Camp Losadena at Switzer's Falls in the Arroyo Seco. 1910.
  2. Switzer-Land an Alpine Resort in the Sierra Madre. n.d.

Folder: Clover Leaf Canyon

  1. Camp Clover Crest. Circular 1910.

Folder: Live Oak Canyon

  1. Camp Morris in Beautiful Live Oak Canyon. n.d.

Folder: Lone Pine Canyon

  1. Big Pines Recreation Camp. 1930

Folder: Mount Baldy Area

  1. Curry's Camp Baldy. 1930.
  2. Camp Baldy. 1925.

Folder: Mount Lowe

  1. Mount Lowe. Photographic and advertising print. n.d.
  2. Ye Alpine Tavern. Photographic print. 1900(?)
  3. Mount Lowe Echo: Weekly Edition. 14p. Dec. 28, 1895.
  4. Mount Lowe Echo-Illustrated. 14p. Feb. 18, 1896.
  5. Mount Lowe Echo-Illustrated. 14p. Apr. 4, 1896.
  6. Mt. Lowe- Famous Mile High Mountain Railway Trip. Jun. 8, 1936.
  7. Ye Alpine Travern and Cottages. 1930.
  8. Souvenir of Mount Lowe California. Includes group photograph. n.d.

Folder: Mount Wilson

  1. Mount Wilson. Photographic Print. 1900
  2. Mt. Wilson Hotel and Cottages, Strain Camp, Sturtevant Camp. Promotional lit. 1911.
  3. Mount Wilson Hotel. n.d.
  4. Fool's Eye-View of Wilson's Peak.
  5. View Book of World Famous Mount Wilson. [20]p. 1936.

Folder: San Gabriel Canyon

  1. Cold Brook Camp. 1905.
  2. La Cienega, Headlee's Mountain Club. n.d.
  3. Follows Camp, Just Near Enough. 1910.
  4. Follows Camp, San Gabriel Canyon. 1900.
  5. Camp Bonita in the Beautiful San Gabriel Canyon. 1905.
  6. San Gabriel Camping Club: Scott-Land Via, Azusa, California. Circular. 1900.

Folder: Santa Anita Canyon

  1. Carter's Camp, Little Santa Anita Canyon . 1910.
  2. Sturtevant's Camp in the Big Santa Anita. 1905.
  3. Orchard Camp Resort on the Old Mt. Wilson Trail, Sierra Madre. 1907.
  4. Orchard Camp, Sierra Madre, California. n.d.
  5. Hoegee's Mountain Resort. 1910.

Santa Catalina: Box 1

  1. Black Jack Summit. Print. n.d.
  2. Avalon Bay. Print. n.d.
  3. Catalina Island. Feb. 1930.
  4. Catalina Island. June 1930.
  5. Los Angeles Island Suburb. Bookmarker. 1925.
  6. Los Angeles Island Suburb. Mini 1927.
  7. Mountain, Valley, Ocean. Advertisement sheet. n.d.
  8. An Ocean Trip to Catalina. Jan. 1930
  9. Ohio Camp. Print. n.d.
  10. Santa Catalina Canvas City. n.d.
  11. Santa Catalina Canvas City and Island Villa. n.d.
  12. Santa Catalina Island and Canvas City. Summer season 1916.
  13. Santa Catalina Island: Zoological Station and Aquarium. n.d.
  14. Stage Road East From Summit. Print. n.d.
  15. Tuna Club Yearbook 1928. 45p.
  16. Time Card: Wilmington Transportation. n.d.
  17. Western Air Express: Catalina Island. May 1929.
  18. Santa Catalina Island. A descriptive book in colors. [28]p. n.d.
  19. Fly to Catalina. 5 pieces. Nov. 1932.

San Fernando Valley: Box 1

Folder: Burbank

  1. Burbank, California. Pamphlet published by the city. 1930.
  2. Sky Room: Union Air Terminal. Feb. 20, 1939.
  3. Piggly Wiggly. Photo. 1929.

Folder: Chatsworth

  1. Chatsworth: A Colorful California Community. Pamphlet published by the Chamber of Commerce. 1921.

Folder: Glendale

  1. Glendale: A Calendar of Events in the Making of a City. [24]p. 1936.
  2. Glendale California. 16p. n.d.

Folder: North Hollywood

  1. Plat of Beautiful Lankershim Park. Uncatalogued material. n.d.
  2. N. Hollywood: Gateway to the San Fernando Valley. (Yellow cover) 1930.
  3. N. Hollywood: Gateway to the San Fernando Valley. (Pink cover) 1929.
  4. North Hollywood. Advertisement sheet. 1930.

Folder: San Fernando

  1. Porter Hotel: San Fernando, California. Small brochure on the delights of the hotel. n.d.
  2. San Fernando California. Pamphlet published by SF Chamber of Commerce. 1922.
  3. San Fernando, Los Angels County, California. Pamphlet published by SF Chamber of Commerce. 1929.
  4. San Fernando Valley Story. 11p. 1962.
  5. San Fernando, California. Pamphlet published by the City of Commerce. n.d

Folder: Sunland/Tujunga

  1. Tujunga: Where the Air Breathes Different. Pamphlet published by the Tujunga Chamber of Commerce. n.d.
  2. The Verdugo Hills Sentinel. Vol. II. No. 9. Oct. 31, 1924.
  3. Monte Vista. n.d.
  4. Sunland, California. Pamphlet published by Sunland Chamber of Commerce. n.d.
  5. Sunland-Tujunga Valley. Pamphlet published by Sunland Tujunga Chamber of Commerce. n.d.
  6. Sunland California. Pamphlet published by Sunland Chamber of Commerce. n.d.

Northern Region: Box 1

Folder: Antelope Valley

  1. Lancaster: The Heart of Antelope Valley. Lancaster Chamber of Commerce. 1936.
  2. Oil Lands and Opportunity. [8]p. 1921.
  3. Hughes Ranch Properties. n.d.
  4. El Camino Farms, Ltd. n.d.
  5. Palm Ranch. n.d.
  6. Antelope Valley. Chamber of Commerce of Antelope Valley. Promotional lit. n.d.
  7. Munz Lakes Resort. 1950.
  8. Map of Antelope Valley. Shalander Reality. 1956.
  9. The Milk Bottles of Los Angeles: Antelope Valley. 1919.
  10. Antelope Valley. June 1913.

Folder: Bouquet Canyon Rd.

  1. Green Valley. n.d.

Folder: Mint Canyon Rd.

  1. Vazquez Rocks. Promotional and back ground lit. n.d.

Folder: Saugus

  1. Baker Ranch Rodeo. A souvenir Program. May 5 and 6, 1928.
  2. 16th Annual Newhall-Saugus Rodeo. Apr. 26-27, 1941.

San Gabriel Valley: Box 1

Folder: Alhambra

  1. Alhambra, California Invites You. 1933.
  2. Alhambra, California Invites You. 1936.

Folder: Altadena

  1. Altadena California. Published by the Altadena Chamber of Commerce. 22p. 1925.
  2. Poppy fields in Altadena. n.d.

Folder: Azusa

  1. Azusa, California. Azusa Chamber of Commerce. n.d.
  2. Azusa, California. Azusa Chamber of Commerce. 1937.

Folder: Fiestas y Rodeos

  1. La Fiesta de San Gabriel. Official Program. Sept. 6-8, 1940.

Folder: El Monte

  1. Independence Square. n.d.
  2. Gay's Lion Farm, El Monte. 1935.

Folder: Glendora

  1. The Brown School for Girls: Glendora Foothills. [6]p. n.d.

Folder: La Canada

  1. Opids, The Year Round Resort. 1935.
  2. Lovely Descanso Gardens. n.d.
  3. Trails and Pathways of Lovely Descanso Gardens. Map included. 1951.

Folder: Mission

  1. Mission San Gabriel. Book on historical notes. 105p. 1909.
  2. San Gabriel Mission. Mini history book. 32p. 1902.

Folder: Monrovia

  1. Monrovia: A calendar of Events. A calendar of events in making the city. [16]p. 1936.
  2. Monrovia "Gem of the Foothills California." History and pictorial booklet. [24]p. n.d

Folder: San Gabriel

  1. San Gabriel. n.d.

Folder: San Gabriel Valley

  1. San Gabriel Valley: Yesterday and today. A history book of the cities in the San Gabriel Valley. [58]p.
  2. Souvenir of Southern California Orange Carnival. Chicago. 7p. April 17, 1881.

Folder: Santa Anita

  1. The Romance of Rancho Santa Anita. [32]p. 1940.

Folder: Sierra Madre

  1. Sierra Madre Villa. Photographic print. 1900.
  2. Sierra Madre Resort. Including an illustrated map, issued by Chamber of Commerce. 1910.

Folder: South Pasadena

  1. Cowston Ostrich Farm. n.d.
  2. Cowston Ostrich Farm. 1906.
  3. The Southern Pasadena Ostrich Farm. Photographic Print. 1899.
  4. The Southern Pasadena Ostrich Farm. Photographic Print. 1899.

San Gabriel Valley: Box 2

Folder: Pasadena

  1. The Busch Gardens: Pasadena California. Picture book. [16] p. n.d.
  2. The Busch Gardens: Pasadena California. Picture book. [16]p. n.d.
  3. Collection of views of Adolphus Busch': Sunken Gardens and parks. Picture book. [16]p. n.d.
  4. Reflections of Elegance: Pasadena's Huntington Hotel. 61p. 1985.
  5. The Huntington Pasadena. Picture book. [24]p. n.d.
  6. The Huntington Pasadena. n.d.
  7. Hotel Huntington: Pasadena California. n.d.
  8. The Picture Bridge: The Huntington Hotel. 46p. 1933.
  10. La Casa Grande Pasadena. [8]p. n.d.
  11. Pasadena California. History booklet. [36]p. 1904.
  12. Pasadena City Guide. A revised map and index. 32p. 1912.
  13. Pasadena Ocean Park Stage Line. A time table. Mar. 7, 1939.
  14. Pasadena Opera House. Official Program. 2p. Jan . 31, 1898.
  15. asadena Pioneer Pictorial. An album of early day Pasadena and environment. 32p. 1956.
  16. The Story Of Carmelita. Short story book. 54p. 1928.
  17. Tournament of Roses. Pasadena Star-News. Promotional lit. [32]p.
  18. Lowe Opera House. Souvenir Program. [22]p. Jan 2, 1905.
  19. Pasadena, San Marino, and Vicinity. Information booklet. 30p. 1894?
  20. Hotel Green Pasadena . Picture book. n.d.
  21. Hotel Raymond. 4 original Photograph prints. Numbered 4360, 4436, 4436, 4437. 1910 (?)

Folder: Temple City

  1. Temple City, California. 1950.
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