Demographics for business marketing: Generations

Demographics of Generations

The Baby Boom: Americans aged 35 to 54. Ithaca, N.Y.: New Strategist, 1999.

Examines attitudes, education, health, housing, income, labor force, living arrangements, population, spending, time use, and wealth.

Location: Reference room index table

Call #: Ref HN 60 .R868

Generation X: Americans born 1965 to 1976. Ithaca: New Strategist, 2009.

Shows how Gen Xers, who make up most of the parenting population, are changing and what to expect from them in the future.

Location: Reference room index table

Call #: ref HC 110 .C6 G46

The Millennials: Americans born 1977 to 1994. Ithaca, N.Y.: New Strategist, 2004.

A demographic and socioeconomic profile of the generation that numbers 75 million and accounts for 25% of the population.

Location: Reference room index table

Call #: ref HQ 796 .M4797

Older Americans: a changing Market. Ithaca: New Strategist, 2009.

Provides the latest statistics on the health, living arrangements, incomes, spending, and wealth of the 55-or-older age group.

Location: Reference room index table

Call #: ref HQ 1064.5 .U5 043