Demographics of Generations
The Baby Boom: Americans aged 35 to 54. Ithaca, N.Y.: New Strategist, 1999.
Examines attitudes, education, health, housing, income, labor force, living arrangements, population, spending, time use, and wealth.
Location: Reference room index table
Call #: Ref HN 60 .R868
Generation X: Americans born 1965 to 1976. Ithaca: New Strategist, 2009.
Shows how Gen Xers, who make up most of the parenting population, are changing and what to expect from them in the future.
Location: Reference room index table
Call #: ref HC 110 .C6 G46
The Millennials: Americans born 1977 to 1994. Ithaca, N.Y.: New Strategist, 2004.
A demographic and socioeconomic profile of the generation that numbers 75 million and accounts for 25% of the population.
Location: Reference room index table
Call #: ref HQ 796 .M4797
Older Americans: a changing Market. Ithaca: New Strategist, 2009.
Provides the latest statistics on the health, living arrangements, incomes, spending, and wealth of the 55-or-older age group.
Location: Reference room index table
Call #: ref HQ 1064.5 .U5 043
Marketing demographics
Oviatt Library has many resources for finding marketing demographics for business courses. Many publications break them down by the type of demographic (race, gender, income, etc.). Therefore, the guides are broken down similarly.
DATABASE INFO TK.