Demographics by Time-Use, Lifestyles and Attitudes
American Attitudes: Who Thinks What about the Issues that Shape our Lives. Ithaca, N.Y.: New Strategist, 2010.
Examines what the public thinks about topics such as gay marriage, the American Dream, financial status, and hopes for their children.
Location: Reference room index table
Call #: ref HN 90 .P8 M58
American Time Use: Who Spends How Long at What. Ithaca, N.Y.: New Strategist, 2010.
Presents time-use data (using age and sex) to determine how people spend their time.
Location: Reference room index table
Call #: ref HD 69 .T54 A46
The Lifestyle Market Analyst. Wilmette, IL: Standard Rate & Data Service, 1993-
Contains demographic and lifestyle profiles of Areas of Dominant Influence (ADIs) in the U.S.
Location: Reference room index table
Call #: ref HF 5415.33 .U6 L54
World Consumer Lifestyles Databook: Key Trends. London: Euromonitor International, 2002-
Compendium of statistical information on the lifestyles of consumers in 71 countries across the world.
Location: Reference room index table
Call #: ref HF 5415.3 .W67
Marketing demographics
Oviatt Library has many resources for finding marketing demographics for business courses. Many publications break them down by the type of demographic (race, gender, income, etc.). Therefore, the guides are broken down similarly.
DATABASE INFO TK.