Demographics for business marketing: Race/Gender/Sexuality

Demographics by Race, Gender and Sexuality

Community Sourcebook of County Demographics. Vienna, VA: ESRI, 2004-

Contains updated census data for population, households, families, income, race, age, and spending potential for each county in the U.S. Earlier editions on Floor 2.

Some of the same data is available broken down by Zip code in Community Sourcebook of Zip Code Demographics (ref HA 203.S66).

Location: Reference room index table

Call #: ref HA 203 .S65

Demographics USA (County ed.). New York, NY: Market Statistics, 1993-

Covers population and race/ethnicity, age/sex groups, household-related data, Effective Buying Income, retail sales and number of merchandise line categories, consumer expenditure data, establishment and employment data, and occupation data.

Some of the same data is available broken down by ZIP codes in the ZIP edition (ref HF 5415.3.D463)

Location: Reference room index table

Call #: ref HF 5415.3 .D46

The Future Demographic: Global Population Trends and Forecasts to 2010 and Beyond. London: Euromonitor International, 2004-

Compendium of statistics showing trends and changes in demographics of the world.

Location: Reference room index table

Call #: ref HA 155 .F98

American Men: Who They Are and How They Live. Ithaca, N.Y.: New Strategist, 2008.

Gives information on the size of the male population, its changing age distribution, rising educational attainment, and evolving racial composition.

Location: Reference room index table

Call #: ref  HQ 1090.3 .A457

American Women: Who They Are and How They Live. Ithaca, N.Y.: New Strategist, 2008.

Shows the size of the female population, its changing age distribution, rising educational attainment, and evolving racial composition.

Location: Reference room index table

Call #: ref HQ 1421 .A486

Racial and ethnic diversity: Asians, Blacks, Hispanics, Native Americans, and Whites. Ithaca, N.Y: New Strategist, 2009.

Profile of a U.S. population that is growing more diverse much faster than many had predicted. Hispanics are the largest minority, Asians are the most affluent, and blacks are making big gains in education and earnings.

Location: Reference room index table

Call #: ref E184 .A1 R78

Who’s Buying by Race and Hispanic Origin. Ithaca, N.Y.: New Strategist, 2005-

Presents detailed spending data by race and Hispanic origin for the ten major product and service categories.

Location: Reference room index table

Call #: ref HF 5415.33 .U6 W46

Who We Are: Asians. Ithaca, New York: New Strategist, 2007.

Examines education, health, housing, income, labor force status, living arrangements, population, spending, and time use of Asians.

Location: Reference room index table

Call #: ref E184 .A75 W48

Who We Are: Blacks. Ithaca, New York: New Strategist, 2007.

Includes the latest socioeconomic data on the black population. Has detailed spending data for black households and the latest update on black household wealth, including the impact of the Great Recession on black net worth, assets, and debt.

Location: Reference room index table

Call #: ref E185.615 .W46

Who We Are: Hispanics. Ithaca, New York: New Strategist, 2007.

Examines education, health, housing, income, labor force status, living arrangements, population, spending, time use, and wealth of Hispanics.

Location: Reference room index table

Call #: E 184.S75 W525 2007

American Sexual Behavior: Demographics of Sexual Activity, Fertility and Childbearing. Ithaca, N.Y.: New Strategist, 2006.

Examines reproductive health and family formation practices in the U.S.

Location: Reference room index table

Call #. ref HQ 18 .A37 A455