Demographics for business marketing: Spending and Income

Demographics by Spending and Income

American Incomes. Ithaca, N.Y.: New Strategist, 1999-

Explains economic status and looks at household income trends by age, household type, race and Hispanic origin, education, region and work status.

Location: Reference room index table

Call #: ref HC 110.15 043

The American Marketplace: Demographics and Spending Patterns. Ithaca, NY: New Strategist, 2003-

Explains demographic factors driving U.S. consumer markets, including population characteristics, household characteristics, income, spending, labor force, education, health, and attitudes.

Location: Reference room index table

Call #: ref HA 214 .A6

Americans and Their Home: Demographics of Home Ownership. Ithaca, N.Y.: New Strategist, 2005.

Analyzes trends since 1990, regional variations, household income, and buying behavior. Also shows owners of new homes by age and race, heating fuels used, owners of mobile homes and by source of down payment.

Location: Reference room index table

Call #: ref HD 7287.82 .U6 R87

Best Customers: Demographics on Consumer Demand. Ithaca, N.Y.: New Strategist, 2010.

Analyzes household spending by age of householder, household income, household type, race and Hispanic origin of householder, region of residence, and educational attainment of householder.

Location: Reference room index table

Call #: ref HC 79 .C6 R87

Ten Things You Need to Know about the Children's Market. Ithaca, N.Y.: New Strategist Publications, 2008.

Analyzes trends in the children’s industry. Also examines the top trends in the industry for children, their parents and grandparents.

Location: Reference room index table

Call #: ref HF 5415.332 .C45 T46

Ten Things You Need to Know about the College Market. Ithaca: New Strategist, 2008.

Provides data on the size of the college market, college enrollment, college costs and family incomes, the families of college students, attendance status and types of schools, employment of college students, earnings by education, parental expectations.

Location: Reference room index table

Call #: ref HF 5415.332 .C64 T45

Ten Things You Need to Know about the Retirement Market. Ithaca, N.Y.: New Strategist, 2008.

Examines the spending habits of retirees, health care, debt and families. Also gives projections.

Location: Reference room index table

Call #: ref HC 110.C6 T46 2008

Who's Buying Alcoholic and Nonalcoholic Beverages. Ithaca, N.Y.: New Strategist, 2005-

Examines how much Americans spend on beverages.

Location: Reference room index table

Call #: ref HD 9348 .U5 W46

Who’s Buying Apparel. Ithaca, N.Y.: New Strategist, 2005

Examines how much Americans spend on clothing apparel.

Location: Reference room index table

Call #: ref HD 9940 .U6 W46

Who’s Buying at Restaurants and Carry-Outs. Ithaca, N.Y.: New Strategist, 2004-

Examines how much Americans spend in restaurants and carry-outs.

Location: Reference room index table

Call #: ref HD 9004 .W46

Who’s Buying by Age. Ithaca, N. Y.: New Strategist, 2006-

Explains what households buy and how much they spend as well as how often they buy certain items. Also gives spending trends.

Location: Reference room index table

Call #: ref HF 5413.33 .U6 W46

Who’s Buying by Race and Hispanic Origin. Ithaca, N.Y.: New Strategist, 2005-

Presents detailed spending data by race and Hispanic origin for the ten major product and service categories.

Location: Reference room index table

Call #: ref HF 5415.33 .U6 W46

Who’s Buying Executive Summary of Household Spending. Ithaca, N.Y.: New Strategist, 2005-

Presents a broad overview of household spending.

Location: Reference room index table

Call #: ref HC 110 .C6 W48

Who’s Buying for Pets. Ithaca, N.Y.: New Strategist, 2004-

Examines how much Americans spend on their pets: pet food; pet purchase, supplies, and medicine; pet services; and veterinary services.

Location: Reference room index table

Call #: ref SF 414.7 .W46

Who's Buying for Travel. Ithaca, N.Y.: New Strategist, 2005-

Examines how much Americans spend on getting out of town.

Location: Reference room index table

Call #: ref G 155 .U6 W46

Who's Buying Groceries. Ithaca, N.Y.: New Strategist, 2004-

Examines how much Americans spend on food at grocery and convenience stores.

Location: Reference room index table

Call #: ref HD 9321.4 .W46

Who’s Buying Health Care. Ithaca, N.Y.: New Strategist, 2005-

Reports on who is buying health care and how much is spent out-of-pocket for health care.

Location: Reference room index table

Call #: ref RA 410.53 W48

Who's Buying Household Furnishings, Service, and Supplies. Ithaca, N.Y.: New Strategist Publications, c2004-

Items examined include furniture, floor coverings, household textiles, appliances, miscellaneous household equipment such as lamps and power tools and household and household supplies.

Location: Reference room index table

Call #: ref HD 9773 .A1 W46

Degrees of Spending - Infographic

Retale.com

Infographic illustrated how differing education levels effect consumer behavior, based on the Consumer Expenditure Survey, Bureau of Labor Statistics, 2014.