Business Resources: Marketing

Marketing

 

Books

The Oviatt Library owns hundreds of books on marketing. A list of books about marketing can be found here and the various topics within that discipline can be found here.

 

 

 

 

Periodicals (journals, magazines, newspapers)

We subscribe to many marketing periodicals, both electronically and in print. Here is a link to the list.

 

 

 

Databases

MarketShare Reporter: Provides market share data for companies, products, facilities and brands.

ABI/INFORM Complete: Choose the "Business" link on the right. Do a keyword search. You can also limit by terms like "Market Report" or "Market Research" under "Document Type" in the middle of the search page.

S&P NetAdvantage: Access company and industry information, which includes information such as marketing strategies and brand identity.

Here is a video on how to find industry reports in S&P NetAdvantage:

 

 

Business Source Premier: Do a keyword search. You can also use "marketing" as a subject search.

Academic Search Premier: A multi-disciplinary database that covers a broad range of topics. Do a keyword search on your topic.

Google Scholar: Search for scholarly journal articles and books. Follow the directions in our database list to set up Scholar to also search the library's full-text articles.

 

Websites

American Marketing Association: Use the library to find marketing articles.

Consumer Expenditure Survey: Find consumer spending from Bureau of Labor Statistics.

Statistical Abstract: Census information on consumer expenditures.