Periodicals (journals, magazines, newspapers)
We subscribe to many marketing periodicals, both electronically and in print. Here is a link to the list.
MarketShare Reporter: Provides market share data for companies, products, facilities and brands.
ABI/INFORM Complete: Choose the "Business" link on the right. Do a keyword search. You can also limit by terms like "Market Report" or "Market Research" under "Document Type" in the middle of the search page.
S&P NetAdvantage: Access company and industry information, which includes information such as marketing strategies and brand identity.
Here is a video on how to find industry reports in S&P NetAdvantage:
Business Source Elite: Do a keyword search. You can also use "marketing" as a subject search.
Academic Search Elite: A multi-disciplinary database that covers a broad range of topics. Do a keyword search on your topic.
Google Scholar: Search for scholarly journal articles and books. Follow the directions in our database list to set up Scholar to also search the library's full-text articles.
American Marketing Association: Use the library to find marketing articles.
Consumer Expenditure Survey: Find consumer spending from Bureau of Labor Statistics.
Statistical Abstract: Census information on consumer expenditures.