Finding a company's SWOT analysis
A SWOT analysis is a strategic planning method that looks at a company's strengths, weaknesses, opportunities and threats.
Here is a short video on finding a company's SWOT analysis in Business Source Premier.
Using LexisNexis, go to Search by Content Type and choose Company Profiles. Choose Advanced Options then select Hoover's Company and Industry Reports and U.S. Public Company Reports as your sources.
Next, type your company name and SWOT in the search box. Look for an item that says SWOT and click on the corresponding link. Tip: Narrow results on the left margin by clicking on Company, then choose your company's name.
Information on SWOT analysis and IS and researching IS problems in business
ABI/INFORM Complete: Do a keyword search (ex: "information systems" and "SWOT analysis"; ex: "information systems" and layoffs and support; ex: "information systems" AND "global networks"). You can also limit by type of document or the source.
Academic Search Premier: Search by keyword or subject.
Google Scholar: Search for scholarly journal articles and books. Follow the directions in our database list to set up Scholar to also search the library's full-text articles.
Emerald Fulltext: Find academic journals articles on information systems, including case studies. Search by keyword.
Here is a video on searching for business articles in JSTOR:
Finding a company's history and other background information:
S&P NetAdvantage: Search by company name to find company information.
NOTE: Click here to access all of the business databases.
Access Databases from Off Campus
Only current CSUN students, faculty and staff can access our databases from off campus. To access the databases from off campus, click the name of the database. You will then see a screen asking you to log in, using your CSUN User ID and password (the same ID and password you use to log in to the portal).