Information Systems 451/Lazarony: Company research

Company research

Below are some videos and links that will help you do company research. Click here to access all of the library's business databases.



Finding a company's SWOT analysis

A SWOT analysis is a strategic planning method that looks at a company's strengths, weaknesses, opportunities and threats.

Here are two short videos on finding a company's SWOT analysis. The first shows you how to search in Business Source Elite and the other shows you LexisNexis Academic:


Finding a company's history and other background information:

S&P NetAdvantage: Search by company name to find company information.

Mergent Online: Here is a short video on finding company information in Mergent:

International Directory of Company Histories: Provides a detailed history of the largest, most influential companies.

You can also try Google Finance.


Company comparisons/analysis

Top companies by sales in LexisNexis


Company analysis of business competitors using Mergent Online


Company executive compensations

CoreCompensation (Hemscott/Morningstar) database