Industry research
Below are some videos and links to assist you with industry research.
Information on the industry as a whole
Industry reports in S&P NetAdvantage
Industry information in LexisNexis
Wall Street Journal Online
Mergent Online: Do a company search first. Then choose the REPORTS tab, then the INDUSTRY reports tab.
Industry ratios
Industry Norms and Key Business Ratios: Located same place as above title. Call number #HF5681.R25 I525 (this is the easiest one to use, so I recommend using this one). Find your industry by SIC code.
RMA Statement Studies: Reference books in the reference room. Located on the table behind the reference desk. Call #HF5681.B2 R6. Find your industry by the NAICS code.
Almanac of Business and Industrial Financial Ratios: Located same place as above. Call number #HF5681.R25 A45. Search by NAICS code.