Company research
Below are some videos and links that will help you do company research. Click here to access all of the library's business databases.
Finding a company's SWOT analysis
A SWOT analysis is a strategic planning method that looks at a company's strengths, weaknesses, opportunities and threats.
Here are two short videos on finding a company's SWOT analysis. The first shows you how to search in Business Source Elite and the other shows you LexisNexis Academic:
Finding a company's history and other background information:
S&P NetAdvantage: Search by company name to find company information.
Mergent Online: Here is a short video on finding company information in Mergent:
International Directory of Company Histories: Provides a detailed history of the largest, most influential companies.
You can also try Google Finance.
Company comparisons/analysis
Top companies by sales in LexisNexis
Company analysis of business competitors using Mergent Online
Company executive compensations
CoreCompensation (Hemscott/Morningstar) database