Marketing 304/Heisley: Books/Ebooks

Books/Ebooks

Marketing plans

The Nonprofit Marketing Guide [electronic resource] : High-Impact, Low-Cost Ways to Build Support for Your Good Cause

Managing Nonprofit Organizations [electronic resource]

Marketing plans for services [electronic resource] : a complete guide / Malcolm McDonald, Pennie Frow and Adrian Payne.

Marketing plans [electronic resource] : How to Prepare Them, How to Use Them 

The Marketer's Handbook [electronic resource] : Reassessing Marketing Techniques for Modern Business

Nonprofit organizations and marketing

Managing Nonprofit Organizations [electronic resource]

Banding Together for a Cause [electronic resource] : Proven Strategies for Revenue and Awareness Generation

The Nonprofit Development Companion [electronic resource] : A Workbook for Fundraising Success

The Jossey-Bass Handbook of Nonprofit Leadership and Management [electronic resource]

How to access ebooks

Here is a video on how to access ebooks from the library's catalog: