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Marketing 304/Heisley: Statistics/Demographics



Consumer Expenditure Survey and American Time Use Survey:  Information provided by the United States Department of Labor, Bureau of Labor Statistics (BLS).


New Strategist publications cover a wide variety of consumer demographic information including their Who's Buying series. Data is from BLS's Consumer Expenditure Survey

American FactFinder:

Find industry information by NAICS code. Choose dataset "County Business Patterns" to see your industry at the local level.

Find population statistics by city or ZIP code. 


Click here to link to my guide on Using Census Information for Business Industry Research


Census Data

A compilation of data gathered by the United States Census Bureau.
Annual Economic Surveys In addition to conducting the Economic Censuses every five years, the U.S. Census Bureau conducts more than 100 economic surveys covering annual, quarterly, and monthly time periods for various sectors of the economy. These surveys measure a wide variety of economic activities, from capital expenditures for food manufacturing companies to annual auto dealership sales. Includes County Business Patterns.
Economic Statistics for U.S., states, metro areas, counties, and cities. Published every five years (2002, 2007, 2012, etc.) for every industry (NAICS). Part of the Economy-Wide Statistics offered by the U.S. Census Bureau.
Economy-Wide Statistics from the US Census Bureau, includes Statistics of U.S. Businesses, Quarterly Workforce Indicators, and Survey of Business Owners.
Census 2010 data presented in such a way that it can be understood by the novice user. Included are charts and trends, maps, population rankings and information on segregation.

Historical Census Data

From the U.S. Census
A guide from the Center for Research Libraries (CRL) highlighting their collection of census information
Demographic data, market insights, interactive maps, detailed summary and comparison reports, and fast access to U.S. Census data sorted by geographies and demographic characteristics.
Census of Population and Housing from the Decennial Census 1790-2010
From the University of Virginia Library, has data sets on state and county level topics for individual census years 1790-1960 (including demographics on slave population) and generate maps on selected data.
This report includes the census questionnaire and instructions for each census and individual census histories are also provided.
Database of census data 1790-present