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Marketing 304/Samaha: Company research

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Company research

Databases

There are several databases that will allow you to perform company research. The video tutorials below will show you how do this research. Even though the tutorials point to a particular type of research, there are many categories in the databases from which to choose from. As you do your research, pay attention to the other categories on the pages.

 

Date company founded/incorporated in Mergent Online

 

SWOT analysis in LexisNexis Academic

 

SWOT analysis in Business Source Elite

 

Company financial ratios in Mergent Online

 

 

Stock reports in S&P NetAdvantage

 

Top companies by sales in LexisNexis

 

 

 

 

 

 

 

 

 

Business, Industry, and Organization Sources

The following selective list of online databases and web sites will lead you to sources of information about companies, organizations, industries, and the people who work in them.