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Marketing 304/Samaha: Company research

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Company research


There are several databases that will allow you to perform company research. The video tutorials below will show you how do this research. Even though the tutorials point to a particular type of research, there are many categories in the databases from which to choose from. As you do your research, pay attention to the other categories on the pages.


Date company founded/incorporated in Mergent Online


SWOT analysis in LexisNexis Academic


SWOT analysis in Business Source Elite


Company financial ratios in Mergent Online



Stock reports in S&P NetAdvantage


Top companies by sales in LexisNexis










Business, Industry, and Organization Sources

The following selective list of online databases and web sites will lead you to sources of information about companies, organizations, industries, and the people who work in them.