Marketing 304/Samaha: Consumer Demographics

Consumer Demographics

For consumer and demographic information consider the following resources:

Internet Resources

American Fact Finder from Census.gov to search the Economic Cenus (last published data is from 2007) and the American Community Survey.

RAND Corporation State Statistics California economic and public policy issues, including over 80 statistical databases with data at various geographic levels, some covering the entire nation.

Library Resources

New Strategist Publications offer a range of titles under the preface "Who's Buying". Search the Library Catalog for title Who's Buying to find the best New Strategist Publications for your research project.