Marketing 304/Samaha: Industry research/ratios

Industry research


Industry research

The following databases will help you find industry information:

Industry reports in S&P NetAdvantage


Industry reports in LexisNexis Academic



Industry ratios

Industry Norms and Key Business Ratios:  Located on the table behind the reference desk. Call number #HF5681.R25 I525 (this is the easiest one to use, so I recommend using this one). Find your industry by SIC code.

RMA Statement Studies: Reference books in the reference room. Located on the table behind the reference desk. Call #HF5681.B2 R6. Find your industry by the NAICS code.

Almanac of business and industrial financial ratios: Located same as above books. Call number #HF5681.R25 A45.