Product and Price
To find product or price information, try these sources:
ABI/INFORM Complete: Using the Advanced Search at the top, try searching for your company (change the search box to company name) and brand, product, product development, etc. (Ex: McDonalds and brand). Be sure to look along the right-hand side of the page for a breakdown of the types of information. Trade journals will be helpful to use.
Business Source Elite: Search by company name and keyword (Ex: McDonald's and brand).
The following journals are available full-text through the library's website:
The Journal of Product and Brand Management


