Marketing 304/Vigneron: Market Segmentation

This guide has been archived and may have outdated information or broken links.

Market segmentation

You will need to look in several places to see what's available for your company. Here are my tips:

Business Source Premier: search strategic planning in the SU field, and the company name in the CO field. To broaden results, search only on the company name or use the term strateg* without specifiying a field. Experiment with other terms (e.g., interviews, new products).

ABI/INFORM Complete: choose the DATA & REPORTS tab at the top of the screen. Then enter your company name in one box enter a term like "market segmentation" or "segment size" in the second box.