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Marketing 304/Vigneron: Product and Price

This guide has been archived and may have outdated information or broken links.

Product and Price

To find product or price information, try these sources:

ABI/INFORM Complete: Using the Advanced Search at the top, try searching for your company (change the search box to company name) and brand, product, product development, etc. (Ex: McDonalds and brand). Be sure to look along the right-hand side of the page for a breakdown of the types of information. Trade journals will be helpful to use.

Business Source Premier: Search by company name and keyword (Ex: McDonald's and brand).

The following journals are available full-text through the library's website:

Brand Strategy

The Journal of Product and Brand Management