CSUN WordmarkOviatt Library Wordmark

Public Relations Research Resources: Articles


  • Articles published in periodicals (magazines, newspapers, trade publications, and scholarly journals) are excellent sources of current and/or specific information.
  • To see if the Oviatt Library subscribes to a specific periodical, e.g., Public Relations Review, use the Library Catalog's Journal title search. To see a list of the journals specific to journalism, public relations, etc. that the Oviatt Library subscribes to, from the Library Catalog's Basic  keyword search, enter public relations periodicals (or journalism, mass communication*, mass media, etc. along with periodicals) in the "Search For:" box, and limit to "Periodicals/Serials." Note: any periodical title proceeded by [electronic resource] or [online] means that it is available in full text online.
  • The library databases listed below allow you to search for relevant articles by keywords and locate the full articles either online, in print in the library, or via Interlibrary Loan from another library.
  • For a complete list of available databases, see Databases by Subject or Databases A-Z.

General Databases


Search box on the Library home page can be used to search across most of the Library’s article databases and the Library catalog for books and media. Watch our video tutorial or read the FAQ to learn more.

ABI/INFORM and ProQuest Business Databases

Access to almost 3000 full- text business journals, many full text newspapers/newsletters and company reports, from 1971 to present. Good for articles on organizational communication, public relations, media business, and related areas.

Academic Search Premier (EBSCOhost)

Provides full text for nearly 4,600 periodicals, including more than 3,900 full-text peer-reviewed journals.  This database offers information in nearly every area of academic study. Allows limiting search results to peer-reviewed scholarly journals.

Google Scholar

Searches for scholarly materials such as peer-reviewed articles, theses, books, preprints, abstracts and reports across many disciplines and sources. On your first visit, go to Google Scholar Preferences and type "CSUN" in the box next to Library Links and click Find Library; check the box next to "CSU, Northridge (SFX Find It);"and click the Save Preferences button. Help is available for using Google Scholar.

Public Relations Practice and Research Databases

Communication and Mass Media Complete (EBSCOhost)

Indexes and abstracts over 600 journals and trade publications; includes full text for over 240 journals. Subjects covered include journalism, public relations, mass media, photojournalism, communication studies, speech, linguistics, communicative disorders, deaf studies, advertising, and related areas of interest to practitioners and educators in these fields. Dates of coverage vary by journal.

Jack O'Dwyers Newsletter

Covers the general news and trends of the PR industry and its professionals. Searchable through LexisNexis Academic.

LexisNexis Academic

To find press releases, click on News from the left navigation bar, and then select "Newspapers & Wires." On the search screen, select "Newswires." "PR Newswire" (for press releases from companies and organizations) and other specialized sources for press releases are searched, such as,"Business Wire," "University Wire," and "Healthcare News."


Pr.com is a press release distribution service for companies worldwide. It is a directory of businesses, products and services, a press release distribution service, job search website, and a source for articles, reviews and celebrity interviews. With a full company profile, each business listed on PR.com has a means by which to generate leads as well as gain worldwide and local exposure for all of their products, services and other business information.  Searchable through LexisNexis Academic.

Regional Business News (EBSCOhost)

Regional Business News incorporates coverage of more than 80 regional business publications covering all metropolitan and rural areas within the United States.