Each student needs to work on an industry report. They need to collect any information about their proposed food company.
Goals of library session is to show how to collect data related to food and beverage industry.
Databases
- Mergent
- Standard and Poor Net Advantage
- Lexis Nexis
- Factiva - Factiva offers a video on YouTube on
How to Run an Industry Search at
http://www.youtube.com/watch?v=m2doyGC75uI&feature=channel&list=UL
Related Library guides, by Business Librarian, Felicia Vertrees
- http://library.csun.edu/Guides/BusinessResources/Marketing
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MarketShare Reporter: Provides market share data for companies, products, facilities and brands.
ABI/INFORM Complete: Choose the "Business" link on the right. Do a keyword search. You can also limit by terms like "Market Report" or "Market Research" under "Document Type" in the middle of the search page.
S&P NetAdvantage: Access company and industry information, which includes information such as marketing strategies and brand identity.
Video Tutorials by Business Librarian, Felicia Vertrees
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Company analysis of business competitors using Mergent Online
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http://www.youtube.com/watch?v=gUFUmjJDCTo&feature=player_embedded
Industry reports in S&P NetAdvantage
http://www.youtube.com/watch?v=8c6Cxpan9_g&feature=player_embedded
Industry reports in S&P NetAdvantage
http://www.youtube.com/watch?v=gCKD_SwBAfI&feature=player_embedded
Industry information in LexisNexis
http://www.youtube.com/watch?v=gCKD_SwBAfI&feature=player_embedded
How to compare companies using S&P NetAdvantage
http://www.youtube.com/watch?v=KIztso4vRXg&feature=player_embedded