RTM550:Marketing and Promotions in Recreational Sport and Tourism

Professor Jimmy Xie; RTM Librarian Marcia Henry

Professor Xie's Assignment: Develop a strategic tourism marketing plan for San Gabriel Valley Economic Partnership. Students will research various sources to understand the area, existing and potential customers, and best marketing and promotion practices to develop this plan.
 

For case studies or best practices, students should be  referred to the tourism journals CSUN subscribes:

Databases- 

 

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