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California Tourism and Promotional Literature Collection

california for the touristIn honor of Spring Break, we pulled some materials from our collections that document vacation, travel, and recreational activities. Tourism and real estate promotion have been one of the primary reasons people decided to vacation and live in California, and staff in Special Collections have collected these promotional materials in the California Tourism and Promotional Literature Collection.

The collection includes general promotional brochures for the city of Los Angeles, as well as specific promotional materials like postcards for Grauman's Chinese Theatre in Hollywood, a booklet from La Fiesta de Los Angeles from 1897, and the program for La Fiesta de San Gabriel in 1940. It also includes brochures for Los Angeles hotels, some of which are still in operation, like the Cecil Hotel and Hotel Figueroa downtown. These brochures include photographs of interior spaces guests could expect to see during their visits.

More general promotional literature for beaches and other areas in or near Los Angeles are also included, for such locations as Long Beach, Redondo Beach, Altadena, Santa Barbara, and Hollywood. Beyond Los Angeles, the collection also contains materials promoting other areas in California. A pamphlet for Morro Beach, post card from Lake Tahoe, advertisement for tram-based tours of Mt. Lowe, and brochure from Coronado's Tent City near San Diego are some examples.

Finally, the collection includes materials that have a broader scope, promoting the whole of Southern California as a "year 'round vacation land supreme" or Sacramento County, as examples. Other materials advertise vacation options that range across the state, including tours of California's scenic Missions or trips to visit California ghost towns.

Souvenir from Los Angeles and Southern California
Official Program, La Fiesta de Los Angeles, 1897
Program from Grauman's Chinese Theatre in Hollywood, CA
Program from Grauman's Chinese Theatre in Hollywood, CA
Brochure from the Hotel Cecil in Los Angeles
Brochure from the Hotel Cecil in Los Angeles
Brochure from the Hotel Figueroa in Los Angeles
Brochure from the Hotel Figueroa in Los Angeles
History of Hollywood booklet
Promotional booklet for Long Beach, CA
Promotional booklet for Redondo Beach, CA
Promotional booklet for Santa Barbara, CA, published by the Chamber of Commerce
Advertisement for electric tram tours of Mt. Lowe
California for the Tourist brochure
Southern California: Year 'Round Vacation Land Supreme
California's Old Mission Scenic Tour by Motor or Rail
Tahoe Vista: the Gem of Beautiful Lake Tahoe
Morro Beach Inn: A Delightful Seaside Resort
Promotional booklet for Sacramento County, CA
Official Program, La Fiesta de San Gabriel, 1940
Brochure, Ghost Towns and Relics of '49
Brochure for Coronado's Tent City
Poppyfields in Altadena
California Calls You, published by the Union Pacific Railroad

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