SWOT analysis

A company’s SWOT analysis (stands for strengths,¬†weaknesses, opportunies and threats) contains important information about the company’s marketing, strategic plan, product lines and company outlook. These two videos will help you find the SWOT analysis in our databases:

SWOT analysis in LexisNexis Academic:

SWOT analysis in Business Source Elite:

What if you company doesn’t have a SWOT analysis? Sometimes there isn’t a SWOT available for a company in the places I stated above. In that case, you may need to look for news articles about your company.

 

 

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