Looking for a company’s advertising expenditures or perhaps trends in advertising?
Expenditures
Start with these sources to research how much money a company spends on ads:
Mergent Online: Look up your company and then select the ANNUAL REPORTS tab on the page. (You can also look up annual reports on the SEC’s website. See my previous post for information on how to do that).
Also try looking in the Advertising Red Books available in the Oviatt Library.
Trends
For trends in advertising, try Adweek, Brandweek or Advertising Age publications. All of these are available online through the Oviatt Library.
