A company’s SWOT analysis (stands for strengths, weaknesses, opportunies and threats) contains important information about the company’s marketing, strategic plan, product lines and company outlook. These two videos will help you find the SWOT analysis in our databases:

SWOT analysis in LexisNexis Academic:

SWOT analysis in Business Source Elite:

What if you company doesn’t have a SWOT analysis? Sometimes there isn’t a SWOT available for a company in the places I stated above. In that case, you may need to look for news articles about your company.