FCS 455 Fashion Merchandising

Finding Demographic and Business Data on Local Areas

Starting Points

Oviatt Library online guides to local information sources

Reference Books with Demographic Data

A collection of Reference books with demographic data (depending on the book, either zip code, county, metropolitan area, and/or national level data) are on the Business Index Table between the Reference Desk and the windows in the Reference Room. Titles of special interest shelved in that area include:

Useful Books and Articles

Books on Starting a Business

Use the Library Catalog to find additional books such as:


Databases by Subject has a link for Business + Economics, for databases to find articles from business journals and magazines, as well as a link for Family + Consumer Sciences.

Internet resources

Industry associations and their publications--examples:

Commercial site examples:

Government site examples:

Originally created by Mary M. Finley and currently updated by Doris Helfer . For questions and comments about this page contact Doris Helfer at doris.helfer@csun.edu.