There are three basic kinds of lists you can create in HTML:
An unordered list like the one above should be used with items whose order does not matter -- a list of parallel choices, for example:
Contribute users: if you don't like bullets, make them invisible:
Dreamweaver users: if you don't like bullets, select the entire <ul> using the tag selector, right-click and select Set Class > nobulletlist.
Ordered lists are useful when you want to give a list of steps or instructions, or when you need to refer to items in the list elsewhere in the document by number or letter:
In Contribute, you can set the style an ordered list uses by selecting the list with your mouse, then right-clicking and selecting List > Properties. Set the style to arabic or roman numerals, large or small letters, as you prefer.
When you have a series of annotated items (links to bibliographical resources, for example), you may want to use a definition list format, like this one: