FCS 455 (Fashion Merchandising) and FCS 535 (Fashion Theory): Finding Demographic and Business Data on Local Areas is a course guide designed by Doris Helfer, Library Subject Specialist for FCS.
RKMA Market Research Handbook (apparel section begins on page 145)
Market Research (be sure to click on Market Research Analytics Tools and then explore the Business Tools section)
How do I search for books?
Watch the following videos for information on how to use our online catalog and OneSearch to find books in the library and then find those books on the actual shelves.
How do I find books in the online catalog or OneSearch?
How do I find a book on the shelf?
Start from the Library Catalog Basic Search screen
Searching for a specific Item?
Select an Author or Title search if you know the author (last name, first name) or at least the first few words of the title.
Searching for Items by Topic?
There are two ways to search the online catalog for resources on a topic: by Keyword or by Subject.
- A Basic Keyword search will simultaneously look for words in titles of materials, in subject headings, and in notes fields.
- A Subject search will locate materials by Library of Congress Subject Headings, which is a controlled vocabulary or standard list of subject terms. The Oviatt Library assigns Library of Congress Subject Headings to all items listed in the online catalog
Once you found a book:
1. Check the Status field of the book's record in the catalog.
- IN LIBRARY - book is available for checkout.
- DUE + date - book has already been checked out.
2. The Location field shows the general location of the book.
- Most books are on the 2nd and 3rd floors.
- For other locations, check the location codes table.
- Select the Map It! feature to find out what stack it’s on.
3. The Call # field gives the book's call number, which serves as the book's address in the library. Each row of books on the 2nd and 3rd floors will have a sign at the end indicating which call numbers can be found on that row.