Advertising

Encyclopedias

Encyclopedia of Advertising. New York: Fitzroy Dearborn, 2003

Three-volume encyclopedia covering all aspects of advertising, including the history of advertising and advertising agencies.
Location: Reference Room
Call #: ref HF 5803 .A38 2003

Encyclopedia of Major Marketing Campaigns. Detroit: Gale Group, 2000.

Covers marketing campaigns that were important for their innovation, for their effectiveness in selling products or services, or for the significance of their companies.
Location: Reference Room
Call #: ref HF 5837 .E53 2000

Directories

The Advertising Red Book.  Business Classifications.  New Providence, NJ: LexisNexis, 2003-

A classified directory of over 15,500 companies in the U.S. and Canada that spend at least $200,000 on national and regional advertising campaigns.  Includes such advertising data as approximate advertising expenditures and advertising agencies and media used by the companies profiled.
Location: Latest edition in Reference Room
Call #: ref HF 5805 .S7

A directory with the same information, but arranged by geographic region, is also available (ref HF 5805 .S62)

The Advertising Red Book.  Agencies.  New Providence, NJ: LexisNexis, 2003-

A directory listing major advertising agencies.  Together this title and the title cited above provide a detailed profile of the advertising industry in the U.S.
Location: Latest edition in Reference Room
Call #: ref HF 5805 .S72

Broadcasting & Cable Yearbook. New Providence, NJ: R.R. Bowker, 1991-

Contains information about radio and television stations in the U.S. and Canada, including the advertising rate charged by most stations.
Location : Latest edition in Reference Room.
Call # : ref HE 8689 .B77

Standard Rate and Data Service. Chicago: SRDS, 1995-

Contains data and advertising rates and other information about a number of different advertising media.
Location: Latest edition in Reference Room.
Call #: ref HF 5905 .S7321

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