Demographics

American Marketplace: Demographics and Spending Patterns. Ithaca, NY: New Strategist Publications & Consulting, 1992-

Contains information about the major demographic factors driving consumer markets in the U.S., including population characteristics, household characteristics, income, spending, labor force, education, health, and attitudes.
Location: Lastest edition in Reference Room, Index Table
Call #: ref HF 5415.3 .O44

Serveral other New Strategist Publications covering more specific demographics for the U.S. are also available.

Community Sourcebook of County Demographics.  Vienna, VA: ESRI, 2004-

Contains updated census data for population, households, families, income, race, age, and spending potential for each county in the U.S.  Earlier editions on  Floor 2.
Location: Lastest edition in Reference Room, Index Table
Call #: ref HA 203 .S65

Some of the same data is available broken down by Zip code in Community Sourcebook of Zip Code Demographics (ref HA 203 .S66).

Demographics USA (County ed.).  New York, NY: Market Statistics, 1993-

Covers population and race/ethnicity, age/sex groups, household related data, Effective Buying Income, retail sales and number of merchandise line categories, consumer expenditure data, establishment and employment data, and occupation data.
Location: Lastest edition in Reference Room, Index Table
Call #: ref HF 5415.3 .D46

Some of the same data is available broken down by ZIP codes in the Zip editions.

The Future Demographic: Global Population Trends and Forecasts to 2010 and Beyond.  London: Euromonitor International, 2004-

Compendium of Statistics showing trends and changes in demographics of the world.
Location: Lastest edition in Reference Room, Index Table
Call #: ref HA 155 .F98

The Lifestyle Market Analyst. Wilmette, IL: Standard Rate & Data Service, 1993-

Contains demographic and lifestyle profiles of Areas of Dominant Influence (ADIs) in the U.S..
Location: Lastest edition in Reference Room, Index Table
Call #: ref HF 5415.33 .U6 L54

Market Guide. New York: Editor & Publisher, 1962-

Contains market rankings, individual market surveys, and sales, population, and income tables for communities throughout the U.S. and Canada.
Location: Lastest edition in Reference Room, Index Table
Call #: ref HF 5905 .E38

MPA: Market Profile Analysis: Consumer and Business Demographic Reports. Murray Hill, NJ: Dun and Bradstreet, 1979-

Contains consumer and business demographic reports covering the Los Angeles MSA. Reports for Orange County (HC 108 .A415 M22) and Ventura County (HC 107 .C22 V46) also on Table 4. Earlier reports in folio section on 2nd floor and in ASRS.
Location: Lastest edition in Reference Room, Index Table
Call #: ref HC 108 .L55 M6

Survey of Buying Power. New York: Bill Communications, 1958-

Contains data on population, income and retail sales for states, counties, MSAs, and major cities in the U.S..
Location: Lastest edition in Reference Room, Index Table
Call #: ref HF 5415 .S3

World Consumer Lifestyles Databook: Key Trends.  London: Eouromonitor International, 2002-

Compendium of statistical information on the lifestyles of consumers in 71 countries across the world.
Location: Lastest edition in Reference Room, Index Table
Call#: ref HF 5415.3 .W67

U.S. Census Reports are available from the Census Bureau's FactFinder web page and its Publications web page.


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Last Updated: 08/12/2008